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How a SonicKeyTM works

Encode. Decode. Track. Identify. 

SonicData’s patented technology is an algorithm that adapts to any sound, identifying and understanding its frequency and harmony. This means that the ID, or SonicKey, becomes an immovable part of the underlying sound of any media. 

SonicData searches ahead for the insertion points in the sound, adding the SonicKey™ in so that it is melodically sympathetic, undetectable and inseparable from the audio.

A SonicKey™ can be encoded and decoded in audio and video across all formats. It has been tested across file conversion, compression, DA/AD conversion, post-production processes and duplication.

A SonicKey™ makes every version unique.

SonicKeys™ are untraceable to anyone without a SonicData Stream Reader. The SonicKey™ is matched to any meta data alongside ISRC and ISWC codes. Automatically.  Try SonicKeyTM

Any stream or broadcast can have its own SonicKey™. Whilst SonicData is a complex algorithm it is also a lightweight process.

It enables multiple applications, including broadcast tracking and royalty reporting for music, advertising tracking, TV monitoring, monitoring a live environment, sports rights management and film tracking and reporting. It works everywhere, 24 hours a day. 


  • 100 per cent accurate
  • Any content with sound
  • Easily trackable even with mixed audio tracks 
  • Multiple SonicKey™insertion points in an audio track

  • Scaleable Cloud based solution 
  • Master encoding at all sample rates up to and including 192kHz 
  • Detectable in five seconds

Millions of tracks and videos can be encoded in just hours.

A SonicKey™ enables sophisticated data analytics and data capture.

The application of the technology is highly distributable and thus endlessly scaleable allowing for a vast number of transactions and events to be recorded and analysed.

SonicKey™ is untraceable to anyone without a SonicData Stream Reader. The SonicKey™ is matched to meta data, ISRC, ISWC and other data. 

SonicKeyTM features:

  • 100 per cent accurate tracking and monitoring across broadcast and the internet.
  • It can create automated royalty reporting.
  • Accuracy will increase royalties to artist and rights holder.
  • Realtime reporting enables faster money collection and distribution to artist and rights holder.
  • Compatible with over 80 global audio and video file formats.
  • Manage TV, radio, broadcast, streaming, social media use, playback, sharing.
  • Scaleable Cloud based solution.
  • Manage and track the use of any audio track, cut, edit, version or performance across social media.
  • Master encoding at all sample rates up to and including 192kHz. 
  • Encode a 50MB song in 300 milliseconds.
  • At scale encode millions of tracks or videos in just hours 
  • Multiple SonicKey™insertion points in an audio track.
  • Readable within five seconds.
  • Easily trackable even with mixed audio tracks.
  • No file size limit.
  • Extensively tested with DA/AD conversion, file format conversion and post production processes.
  • Trackable even with voice over.
  • Customisable SonicKey™ settings depending on application.

The SonicKey™ is unique to any version, edit, master, cut or mix of any composition or track.  Try SonicKeyTM

Enriching and Understanding 

With SonicData your content becomes intelligent and trackable. This can be done at master for each distinct platforms or partner, or in real time at the point of consumption or distribution. SonicData can uniquely encode every stream of content, making it an incredibly powerful platform and partner. 

Our technology works with global monitoring to ensure realtime data is available to all stakeholders. 

By making content intelligent we can protect rights holders, open new revenue streams and deliver understanding of worldwide content use.