Insights

SonicData’s mission is to enable, understand and track all the world’s audio content from creation to consumption. 

SonicKey enables all audio in the world to be identifiable, referenceable and trackable. SonicKey can be easily integrated in to both software and hardware. SonicKey enables a new generation of Music Recognition Technology (MRT).

SonicData’s patented technology is an algorithm that adapts to any sound, identifying and understanding its frequency and harmony. This means that the SonicKey becomes part of the underlying sound of any music or content in which it is encoded.  SonicKey is inaudible watermarking. It is fast and performant, and through SonicData’s cloud based solutions can encode millions of songs in just a few hours. 

Any music and sound is now uniquely identifiable with 100 percent accuracy to any version, stream, edit, cut, language, performance or distributed copy.

Each SonicKey is unique and can be encoded at any point in the music or content’s journey, including at the point of delivery.  It was designed originally for streaming so is fast and performant. SonicKey will also survive all format changes through the distribution channel.

The SonicKey is:

  • Integrated easily alongside existing finger printing technology
  • Identified within five seconds
  • Easily trackable even with mixed audio tracks and voice over
  • Compatible with over 80 industry standard audio and video file formats 

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